Dax Sets Rs 70
cr Revenue Target This Fiscal
Chennai based Dax Networks is bullish about its plans for
this financial year and has plenty of measures lined up for the coming months.
Sujit Singh, country manager, Dax Networks, said,
"Our annual strategy and plans for the next three years are being evolved
and formalized. We at Dax are targeting a growth rate of 20 percent and
reaching a revenue figure of Rs 70 crore this year. Quite a few new products
are expected to roll out for the enterprise networking. These include high-end
routing switches, central site routers, and converters."
On the channel front, too, Dax has chalked out new plans,
which include training and other partner-centric programs. Singh elaborated,
"This year all our channel partners will effectively realize and move up
the value chain in terms of product mix, increased spread across key verticals
and, of course, a healthy bottom line."
Singh added, "We have earmarked a partnering program
to formalize strategic relationship in appointing Gold, Silver and Star
partners across the country, matching their profile and our thrust."
When asked whether they have any specific plans for the
eastern region where their network is not very strong, Singh said, "Though
our market presence in the East is not very significant, yet we have increased
our presence in this segment by 33 percent last year." For its networking
growth in the East, the company believes one must leverage not the channel, but
integrator partners whose niche lies in networking.
Dax has also a training calendar in place where they are
covering over 10 networking modules. This free training program, which is
scheduled for five days every month, primarily targets the technical support
executives of end-users, OEMs, SIs and distributors.